Employee benefits strategy 

员工福利使企业能够吸引和留住最优秀的人才，同时在最重要的时刻为员工提供支持. As a result of the changing workplace in last few years, 企业被迫重新评估员工福利，以确保它们符合目的. 商业领袖认识到福利和技术在改善员工福利方面的重要性, engagement and loyalty, 56%的员工认为雇主提供的福利让他们感到受到重视.

在制定一个成功的员工福利策略时，有很多事情需要考虑. 例如:

• A  variety of personalised benefits is needed to meet individual needs
• Diversity, equity and inclusion must be considered 
• 技术对于在全球和本地范围内有效地提供员工福利至关重要
• Analytics are key for reshaping rewards and benefits

在这里，我们来看看如何为你的企业建立最佳的员工福利战略.

考虑到平均相当于基本工资的20%被用于员工福利, it’s surprising that this investment still receives little scrutiny. While many functions, such as finance or marketing, have employed analytics for some time, 80% of employers still rely solely on spreadsheets to analyse employee benefits data.

Attempting to effectively gather, 如果没有有效的分析，就不可能对全球数千名员工的数据进行标准化和分析. 这也使得决策更有可能使用过时的数据, or that a single point of failure, will bring the whole system crashing down. 此外, it’s difficult to ensure manual systems remain GDPR compliant, 这让组织容易出现错误，可能导致巨大的财务和声誉风险.  

分析应该支撑人力资源和福利战略的每一个要素. 例如，它在跟踪员工福利行为的变化方面是无价的, enabling organisations to stay agile and keep their offering relevant. 例如, as the 2020 COVID-19 pandemic took hold, organisations with this capability were able to track changes.

在这种新的背景下，已经具备分析能力的雇主获得了回报. 这些人力资源团队能够近乎实时地看到大流行的影响如何影响其福利提供，并能够确定出现的任何差距或成功. 

这种理解可能导致战略变化:比如补充他们的福利计划, with virtual nutrition workshops or cooking classes, 例如. Analytics help monitor scheme take-up, 使人力资源团队能够评估他们的员工是否正在使用他们的福利，并提供良好的投资回报. 

除了处理远程工作时代带来的直接人事问题, 团队必须确保他们有长远的眼光，并尽其所能留住最优秀的人才. 这取决于创造一个有吸引力和个性化的员工体验, one where development, wellbeing and relevance take priority. 

在过去的几年里，提供“全球一致的员工体验”一直是跨国公司的首要任务，现在已经被推到了公司议程的更高位置.

投资人力资源技术的最大好处是，雇主能够调整他们提供的福利，以应对保持员工联系这一前所未有的挑战, engaged and supported across the world.

Technology is integral in keeping employees engaged with their benefits, allowing them to view and use them from any location and at any time, delivering real value. This level of flexibility was important pre-pandemic, 但在今天高度分散的工作环境中，它已经成为一种必需品.

Now more than ever, it’s paramount that employers balance keeping a handle on costs, while ensuring all employees feel a sense of connection and support, which will fundamentally keep them happy and engaged.